Published on November 14th, 2011 | by Deejay Knight, Editor/Founder
An Open Letter to the Gaming Industry
Dear Video Game Publishers,
Hey there, how’ve you been?! You know how I’ve been, gaming and whatnot. I’m having a couple of issues, though, and it’s why I want to have this chat with you.
In recent years, you seemed to be getting the idea by releasing fantastic games in early spring. Unfortunately, this holiday season is killing me as a gamer. I mean, you guys are releasing five or six of my most anticipated games within two weeks of each other! That’s beyond rude, it’s just plain bad business.
Think about it for a second here, guys. Just this month from November 8 to the 22, there are no less than six games that I want to play through. Here they are in no particular order:
- Elder Scrolls: Skyrim
- Saint’s Row: The Third
- Metal Gear Solid HD Collection
- Assassin’s Creed: Revelations
- Halo: Combat Evolved Anniversary
- Need for Speed: The Run
Now with 7 percent state taxes that’s $64.20 each–a grand total of $385.20. Now, that’s just my list, and it doesn’t count games from December that I’m interested in, either. Will I get all of the games I want any time soon? Hells no! I purposely leave enough in my gaming budget to get maybe a game or two every month, and that’s my max.
See, I have these things that won’t let me go, guys. They’re called bills, and they keep me from buying as many games as I’d like. You know what would help, though? If you were to spread these releases out over a nominal time frame, say three to six months, do you realize that I’d be buying your games pretty much every month? Gamers would have good games all year long, and that’s especially true for the summer months: they tend to be pretty boring when it comes to video games.
And you know what hurts the most? So many people saying “This is a great time for gamers.” Uh.. No the hell it’s not! How is it great when we all can’t get our hands on the games we want? And that leads me to..
According to the ESA, the average gamer is 37 years old and the most frequent game purchaser is 41 years old. With those facts in mind, I regularly ask a question that I can’t answer yet: Why is it that you guys quite literally unload games that have been in the works for years in the holiday season? It can’t be that us gamers only spend money on games during the holidays, and Mass Effect 2 proved that pretty handily.
It boils down to this: If you have a game that has the potential to sell millions of copies, why would you place it in a crowded marketplace where only a handful truly win?
That’s the question I pose, and I’d love to hear a response from someone in the know. Thanks for taking the time to read this, and I hope to hear from you soon!
D’Juan Irvin a.k.a Deejay Knight
P.S. Gamers, what do you think? Should developers release more games year round, or stick with the current system of bogging down everyone’s holiday season?
Header image courtesy of Dextera at DeviantArt