Published on December 21st, 2010 | by Cameron Woolsey
The ‘B’ in Black Ops is For “Billion”
Barely a month after Activision announced that Call of Duty: Blak Ops sold over $650 million worldwide, they have sent us a humble little letter letting us know we can change the number. Since its launch last month, Black Ops has sold over $1 billion (BILLION) in worldwide sales. It is also revealed that over 600 million hours have been logged into the game since it launched the 9th of November.
Here to poke fun at everything else that makes money is fan-favorite Bobby Kotick:
“In all of entertainment, only Call of Duty and “Avatar” have ever achieved the billion dollar revenue milestone this quickly,” said Bobby Kotick, CEO of Activision Blizzard. “This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise. Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usage records.”
Kotick continued, “This extraordinary milestone was achieved because of the tens of millions of passionate Call of Duty players around the world. Global audiences have logged billions of hours online with Call of Duty games on Xbox LIVE, the Playstation Network and on personal computers. This unique level of community engagement has enabled Call of Duty to become one of the world’s most engaged online communities.
“Call of Duty continues to rewrite not just the record books, but also the rules of interactive entertainment,” says Eric Hirshberg, CEO of Activision Publishing. “Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it’s a true community.
Hate to say it, but Infinity Ward is no longer needed to keep this gravy train moving. Expect to see more and more Call of Duty so long as this keeps up.