Published on May 16th, 2013 | by Kyle Spencer, Editor0
EA Waves Goodbye To Online Passes
“Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg confirmed to GamesBeat. “None of our new EA titles will include that feature.”
The ever controversial “Online Pass”, an attempt for publishers to combat the used game market, is being pulled by one of its biggest supporters. At the moment, all of EA’s titles currently support an online pass of some sort, but in future titles such as Madden, NCAA Football, and even Battlefield 4 will not support online passes.
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg said. “We’ve listened to the feedback and decided to do away with it moving forward.”
Only time will tell if other publishers that have adopted this program will follow suit. Currently Ubisoft and Sony also have an online pass program.