Published on April 19th, 2013 | by Cameron Woolsey

Razer Honors Unapproved 90% Off Discount Code for UK Shoppers

Peripheral manufacturer Razer has confirmed that it will honor a 90 percent off discount code at its UK Razerzone store, which allowed “thousands of orders” to be placed within hours.

Razer CEO Min-Liang Tan announced the decision via Facebook post. He said the coupon was created by a third party as a test for the website’s shopping cart. News about the code spread quickly online, forcing the company to temporarily shut down the website.

“While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use,” Tan wrote in the post.

The decision will cost “an insane amount of losses to make good on the orders which will really really hurt us, as we’re still a small company,” he wrote.

Tan said that, while the sale of single items will be allowed, there will be some restrictions.

Those who purchased multiple items of a single product will be given “an opportunity to purchase one item of each product ordered at the 90 percent off discount, but not for multiple units of the same product,” he said.

Tan said it will take time for the company to company to get the orders processed and shipped (some items were on back order), and it may take weeks, if not months, to complete.

Several replies to the Facebook post are from users who said they will cancel their order and re-purchase at full price.

“We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support,” Tan said. “Game on.”


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About the Author

Video game journalist since 2006, and gaming since he was old enough to use an Atari joystick. Follow me: @Cam_is_16bit

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