EA Sports

Published on March 9th, 2013 | by G. Bargas, Managing Editor

EA and Maxis Issue Apology, Gives Free Game


“So what went wrong? The short answer is: a lot more people logged on than we expected. More people played and played in ways we never saw in the beta.”

Lucy Bradshaw is the General Manager at Maxis. You might think, “Maxis? Where have I heard that name before?” The company has been developing the city simulator game longer than most people have been out of diapers. Of course, if you have been following recent news, it is the developer behind the most recent release of SimCity. You know, the game that seemed to bog down everyone’s week not to mention its own servers. However, the note explains exactly what went wrong.

However you shape it, the game didn’t launch as planned, people were unhappy, and now they’ve apologized for the ‘wronging’. This is the point where we all move past the mishap and continue on with our lives. The company delivered a free game in lieu of its broken one. Which helps a little in soothing the pain of shelling out money for something that doesn’t 100 percent work. Heck, if you don’t want to continue on with your real one, you can now rest assured that you can always build one.

Here is the letter in its entirety:


Here’s a quick update on the problems we were experiencing with SimCity – and a little something extra for people who bought the game.

The server issues which began at launch have improved significantly as we added more capacity. But some people are still experiencing response and stability problems that we’re working fast to address.

So what went wrong? The short answer is: a lot more people logged on than we expected. More people played and played in ways we never saw in the beta.

OK, we agree, that was dumb, but we are committed to fixing it. In the last 48 hours we increased server capacity by 120 percent. It’s working – the number of people who have gotten in and built cities has improved dramatically. The number of disrupted experiences has dropped by roughly 80 percent.

So we’re close to fixed, but not quite there. I’m hoping to post another update this weekend to let everyone know that the launch issues are behind us.

Something Special for Your Trouble

The good news is that SimCity is a solid hit in all major markets. The consensus among critics and players is that this is fundamentally a great game. But this SimCity is made to be played online, and if you can’t get a stable connection, you’re NOT having a good experience. So we’re not going to rest until we’ve fixed the remaining server issues.

And to get us back in your good graces, we’re going to offer you a free PC download game from the EA portfolio. On March 18, SimCity players who have activated their game will receive an email telling them how to redeem their free game.

I know that’s a little contrived – kind of like buying a present for a friend after you did something crummy. But we feel bad about what happened. We’re hoping you won’t stay mad and that we’ll be friends again when SimCity is running at 100 percent.

SimCity is a GREAT game and the people who made it are incredibly proud. Hang in there – we’ll be providing more updates throughout the weekend.

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About the Author

I am Greg, aka LaWiiG. Thanks for coming to take a look around! Retro is the way to go! Do yourself a favor and show love by playing retro games.

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