Published on December 6th, 2012 | by G. Bargas, Managing Editor
The Proof in the Pixel-Pudding: Nintendo Puts 1.75 Million Units on its Scoreboard
Today, Nintendo announced that it has reached a milestone in sales. The company boasts that it has reached 1.75 Million units sold overall this past November.
“The groundbreaking Wii U, the continued strength of Nintendo 3DS and the enduring appeal of Wii and Nintendo DS drove momentum on Black Friday and through November,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Wii U is off to a tremendous start in the United States, is essentially sold out at retail and has cemented its status as the ‘must-have’ product this holiday season.”
During the first week of sales the Nintendo Wii U sold approximately 425,000 units. This is 50,000 less than that of the Nintendo Wii launch, but is still quite the feat in an economy recuperating from a recession.
Something interesting found within the data is the fact that new Wii U owners have Super Mario Bros. on the brain. According to the Nintendo NPD report, of those 425,000 units sold, those who ventured down the Wii U path, 243,000 also bought New Super Mario Bros. U.
If you think about it, the console purchase simply makes sense. Those who were around during the initial launch of the Nintendo Entertainment System and Super Nintendo, or who can remember their presence, finally have a Mario title available on launch day. Something that Nintendo seemed to have overlook during the Wii and GameCube launch period.
*Note that all data referenced in this document is from The NPD Group’s November report, which covers the period of Oct. 28 through Nov. 24, and is for the United States only.