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Published on July 13th, 2012 | by Andre Gamble, Contributor

Rumor: Vivendi Having A Tough Time Selling Activision Blizzard

You might remember the rumor we brought you not too long ago. The one where Activision Blizzard’s parent company Vivendi was trying to sell the Call of Duty maker? Well it seems it will be harder than they originally planed. At the annual Allen & Co media conference, Vivendi Chairman Jean-Rene Fourtou publicly stated that his company’s 61 percent stake in Activision Blizzard is up for sale.

Many analysts believe there are four companies in prime position to make an offer for gaming’s top publisher. The companies many think can make a bid to buy Activision are Microsoft, The Walt Disney Company, Chinese company Tencent Holdings, and Japanese company Nexon Co. Vivendi wants a cash deal, which causes problems for both Tencent and Nexon, both of which don’t have the cash to match Activision’s $8.1 billion price tag.

Microsoft was asked if it wanted in on the deal, but an insider with intimate knowledge has said that the maker of the Windows OS and The Xbox video game console isn’t considering making a bid at the moment, but their plans could change after they think more about how buying the makers of World of Warcraft and Call of Duty will effect their completion. For the moment Disney is also unlikely to make a bid.

Wedbush Securities’ own Michael Patcher believes he knows why Vivendi is having a hard time selling Activision Blizzard. Activision’s focus on retail boxed games, while the move that the rest of the industry is making to sell games digitally is scaring off potential suitors.

Source: Bloomberg

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About the Author

Gamer, writer, awesome dude. Andre has been gaming since his mother put a Game Boy in his hands 17 years ago. Now in his early twenties, Andre is trying to complete his bachelor's degree in creative writing for entertainment, and write in the games industry. Twitter - @AndreJGamble Email - agamble@gamingtruth.com



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