Published on January 11th, 2012 | by Cameron Woolsey
EA Announces Cross Promotion Deal for Mass Effect 3, Kingdoms of Amalur
EA announced that BioWare and 38 Studios have teamed up to create a cross promotion deal for fans of both Mass Effect 3 and Kindoms of Amalur: Reckoning. Gamers who play the upcoming demos of both games will receive exclusive in-game gear influence by the games. For example, Amalur will be given gear by Mass Effect 3, and in return, Commander Shepard will be able to strap on armor and wield a rifle inspired by Amalur.
“We are thrilled to have the opportunity to deliver this massive one-two punch with Kingdoms of Amalur: Reckoning and Mass Effect 3. We wanted to provide fans of the Mass Effect franchise with a unique set of rewards for diving into the expansive universe of Reckoning,” said Curt Schilling, Chairman and Founder of 38 Studios.
“We are excited to be collaborating with 38 Studios to bring pieces inspired by the Mass Effect universe into the world of Reckoning and to have items designed by Todd McFarlane in Mass Effect 3,” said Dr. Ray Muzyka, General Manager of EA’s BioWare Label and Co-Founder of BioWare. “This is an awesome way to reward our fans with unique content that not only looks cool, but also delivers some great in-game benefits.”
Playing the Kingdoms of Amalur: Reckoning demo, gamers will receive two unlocks for Mass Effect 3:
By playing the upcoming Mass Effect 3 demo, fans will unlock the following items for Reckoning:
In addition to the Mass Effect items above, players who play the Reckoning demo will also unlock: