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Published on January 11th, 2012 | by Cameron Woolsey

EA Announces Cross Promotion Deal for Mass Effect 3, Kingdoms of Amalur

EA announced that BioWare and 38 Studios have teamed up to create a cross promotion deal for fans of both Mass Effect 3 and Kindoms of Amalur: Reckoning. Gamers who play the upcoming demos of both games will receive exclusive in-game gear influence by the games. For example, Amalur will be given gear by Mass Effect 3, and in return, Commander Shepard will be able to strap on armor and wield a rifle inspired by Amalur.

“We are thrilled to have the opportunity to deliver this massive one-two punch with Kingdoms of Amalur: Reckoning and Mass Effect 3. We wanted to provide fans of the Mass Effect franchise with a unique set of rewards for diving into the expansive universe of Reckoning,” said Curt Schilling, Chairman and Founder of 38 Studios.

“We are excited to be collaborating with 38 Studios to bring pieces inspired by the Mass Effect universe into the world of Reckoning and to have items designed by Todd McFarlane in Mass Effect 3,” said Dr. Ray Muzyka, General Manager of EA’s BioWare Label and Co-Founder of BioWare. “This is an awesome way to reward our fans with unique content that not only looks cool, but also delivers some great in-game benefits.”

Playing the Kingdoms of Amalur: Reckoning demo, gamers will receive two unlocks for Mass Effect 3:

  • Reckoner Knight Armor: This armor will maximize damage done in close-quarters combat while a beefed-up power cell feeds energy into weapon systems to increase projectile velocity.
  • The Chakram Launcher: This weapon uses a fabricator to manufacture lightweight, explosive ammunition discs. This weapon is earned after completing the Reckoning demo and watching the trailer at the end.
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    By playing the upcoming Mass Effect 3 demo, fans will unlock the following items for Reckoning:

  • N7 Armor: Players can unlock special armor inspired by Commander Shepard’s iconic N7 battle armor including Helm, Cuirass, Gauntlets, Chausses and Greaves.
  • Onmiblade Daggers: A holographic blade stemming from Commander Shepard’s Omni-Tool, the Omni-blade allows players to stab enemies in close combat. Once players install and play the Mass Effect 3 demo, they will unlock the daggers.
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    In addition to the Mass Effect items above, players who play the Reckoning demo will also unlock:

  • Twist of Fate Card: This card boosts the player’s ice resistance and is immediately unlocked when he or she activates the Reckoning demo using his or her Origin account.
  • Twinned Souls Chakram: A unique weapon that damages enemies while boosting player health and mana in Reckoning.
  • The Infernal Helm: Unlocked after completing the Reckoning Tutorial Mode, this protective helmet increases players’ fire damage throughout Amalur.
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    About the Author

    Video game journalist since 2006, and gaming since he was old enough to use an Atari joystick. Follow me: @Cam_is_16bit



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