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Published on July 17th, 2011 | by Kyle Spencer, Editor

Activision upset over Domain name

It appears that Activision is unhappy about a “unofficial” Call of Duty fan site that registered the domain ModernWarfare3.com back in March of 2009. Activision is saying that the site has been running advertising and directing people to their competitors web site after rants were posted on the site about the COD franchise. The site itself clearly states it is “a 100 percent unofficial fan site dedicated to the Modern Warfare series,” as well as “a parody of Modern Warfare 3.” Recently the website began forwarding all traffic to EA’s battlefield 3 web site and in their complaint, Activision described the forwarding as retaliation for a take-down notice it sent related to copyrighted content that had previously appeared on the site.

Activision would have to prove that the website is:

“identical or confusingly similar to” its own trademarks related to the series, that the operator of the site has no legitimate interests for use of the domain name, and it was registered and used in bad faith. The complaint indicates the ModernWarfare3.com owner would be able to retain the name if “making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain to misleadingly divert consumers or tarnish the trademark.”

Taken directly from Modernwarfare3.com:
Modern Warfare 3 is an copy and paste experience that looks exactly like Modern Warfare 2, retracing the conflicts of its predeccessor that will take you to major cities across the globe (including New York, London, and Paris) with the elite operatives of the US Delta Force and British SAS to combat Russian ultranationalists who have made it their mission to take back their homeland (yeah right?!?!). Modern Warfare 3 missions are in cool settings such as Wall Street in New York City, but utlimately the game fails to live up to its massive hype train. Activision should spend more time developing their games instead of using massive advertising campaigns to promote an inferior product.

A more satisfying gaming experience is found in Battlefield 3! Battlefield takes first person shooter realism and action to the next level with its next generation Frostbite 2 engine that delivers cutting edge graphics and game play like no other console shooter. Modern Warfare 3 runs on the same engine as previous COD games like BLOPs with arguably only a few minor enhancements. There is simply no way that Modern Warfare 3 can match Battlefield 3 in terms of technology so once again it will rely on gimmicks like rc car kill streaks to attract preteens to buy their product.

Battlefield 3 is taking first person shooters to the next level. So if you are strapped on cash, grow up and forgettabout Modern Warfare 3 (because it looks just like Modern Warfare 2) and buy Battlefield 3 instead. It features a mindblowing campaign and awesome multiplayer modes (free of newbtubing kids that buy COD) that will change your perspective on video games forever!

We would love to hear your feedback on this topic so please feel free to comment in the article.
For now Call of Duty: MW3 is still slated for a November 8th release date.

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About the Author

I have been a video game enthusiast for many many years, and have been in the industry for the last 10 years. I love what I do and I love, well VIDEO GAMES! I have a degree in computer programming and currently working on a arcade/indie title.



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