Published on April 1st, 2011 | by Ken Yarbrough, Editor
Angel’s Advocate: How Activision is Making Your Gaming Experience Better
In the videogame industry, there are a few companies who simply “get it.” Companies who offer fan-service at top-notch levels. These are the companies who are truly committed to bringing gaming to their fans. They aren’t looking for the quickest buck, or how to gouge your wallets. These companies simply want to provide the best gaming experience for the consumer.
Activision, however, goes above and beyond the “Call of Duty“.
Founded in 1979, Activision was immediately a player in the videogame industry, developing titles for the revolutionary Atari 2600, releasing such amazing titles at Pitfall. At the time, Activision was the only publisher in the industry, and honestly, I for one, wish that were how it was today.
In 1990, however, things really started to get good for the consumer. Robert Kotick became the CEO of Activision. This will likely go down as the greatest moment in the history of videogames. Bobby Kotick came in with fresh ideas, and a love for making his customers happy. Even today, 21 years later, there doesn’t seem to be anyone in the industry who takes care of his fans the way he does.
Over the years, Activision has seen the release of some of the most amazing games ever played. Call of Duty: Modern Warfare 2 (arguably the most bug-free game EVER released), Call of Duty: Black Ops (which completely redefined the FPS genre), and the entire Guitar Hero franchise (though they really could release a few more of these to sate my apetite).
It’s not just the releases themselves that show how great a company Activision is though. Their handling of DLC is one of the highlights of their business practices. Forgoing the standard “800 MSP” price point for map packs, Kotick and Activision realize that charging 1200 MSP is better for us, the player. If they charged less, they wouldn’t be allowing us to support the greatness that they provide…no other company in the industry gets that.
Peripherals, as well, are at the forefront of Kotick’s greatness. Instead of releasing Guitar Hero games for the consoles, he wants to find a way to release the peripheral with no console needed! His main reason for wanting this is so that poor gamers won’t have to shell out money for a new console just to play one of the greatest franchises ever. Obviously, he would price these peripherals with the consumer in mind as well.
It’s hard to imagine a world where Activision isn’t leading the way in the videogame industry. I, for one, might have to stop playing games if something were to happen to them. In case you can’t tell, I’m madly in love with Activision. If I could, I’d willingly have Robert Kotick’s baby. Bobby Jr. could follow in his father’s footsteps, and guarantee that gaming would be great for everyone, for years to come.
As usual, the opinions expressed here are my own. If you’d like to send me an email, you can shoot me a line at firstname.lastname@example.org. Feel free to send any Activision love letters my way as well.