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Published on February 9th, 2011 | by Kole Ross, Editor

Guitar Hero, Other Projects Axed

I think we can all agree that bad news is the worst. That’s why today’s Activision-Blizzard earnings call and financial reports were bitter pills to swallow– Amid news that earnings in general are up, mostly thanks to Blizzard titles, Activision has revealed their plan to liquidate Neversoft and cease the production of Guitar Hero games.

This is in addition to disclosing that they have cancelled True Crime: Hong Kong, and that there will be no new music or skateboarding games in 2011… which has implications for the DJ Hero and Tony Hawk series.

Said Activision Publishing CEO Eric Hirschberg, “… Demand for peripheral-based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitable based on current economics and demand.”

These announcements came prior to Activision laying off 7% of their work force, which means that about 500 people lost their jobs today.

Our best wishes go out to those who were affected by these cuts, and we hope they go on to develop games that are even more kick-ass than what they were working on before.

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About the Author

Kole is a broadcaster, and a podcaster, at heart. Check out his video game podcast at, and my comedy podcast at

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