Fallout 3 Marketing Pulled To Fit ESRB Guidelines
Bethesda’s Marketing VP, Pete Hines, sent out an email recently requesting that some sites pull their Fallout 3 trailers. Here’s the full email:
In connection with ESRB’s advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.
Thank you for your attention to this matter.
Pete
There was no official reasoning announced, but speculation leans toward the affected sites not having any age verification in place to thwart younger children from having access to said trailers. The fact that sites like GameTrailers.com still have the trailers available with age verification lends a bit of truth to those speculations, but with no official word from Bethesda we’ll have to keep guessing.
It’s a very surprising move from the ESRB, in my opinion, considering the fact that Fallout 3 just hit store shelves. The ESRB, like many sites all overthe internet, had to have known the official release date for the title. This seems quite late in the game to make such serious decisions regarding the game’s trailers.
Regardless of the craziness going on, here’s a couple of Fallout 3 trailers just for the fun of it:
[coolplayer]
http://www.gametrailers.com/remote_wrap.php?mid=41062
http://www.gametrailers.com/remote_wrap.php?mid=36202
http://www.gametrailers.com/remote_wrap.php?mid=36040
[/coolplayer]
I want this game, and soon.
Bethesda Pulls Fallout 3 Marketing ‘In Connection with ESRB Guidelines’ [Shacknews]
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