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Published on October 28th, 2008 | by Deejay Knight, Editor/Founder

Fallout 3 Marketing Pulled To Fit ESRB Guidelines

Bethesda’s Marketing VP, Pete Hines, sent out an email recently requesting that some sites pull their Fallout 3 trailers. Here’s the full email:

In connection with ESRB’s advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.

Thank you for your attention to this matter.


There was no official reasoning announced, but speculation leans toward the affected sites not having any age verification in place to thwart younger children from having access to said trailers. The fact that sites like still have the trailers available with age verification lends a bit of truth to those speculations, but with no official word from Bethesda we’ll have to keep guessing.

It’s a very surprising move from the ESRB, in my opinion, considering the fact that Fallout 3 just hit store shelves. The ESRB, like many sites all overthe internet, had to have known the official release date for the title. This seems quite late in the game to make such serious decisions regarding the game’s trailers.

Regardless of the craziness going on, here’s a couple of Fallout 3 trailers just for the fun of it:


I want this game, and soon.

Bethesda Pulls Fallout 3 Marketing ‘In Connection with ESRB Guidelines’ [Shacknews]

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About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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