Published on February 19th, 2008 | by Daniel David
Toshiba Offically Ends HD DVD
We posted the rumor that Toshiba might drop HD DVD and that rumor has come true.
We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation.
While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.
The company will now refocus its efforts on a variety of high definition technologies, including NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies.“
For everyone who bought and HD DVD player or the add-on for the Xbox 360 things like customer service will still be available. Shipements of HD DVD players will begin to slow down or stop by the end of March.
This decision is the best in an overall sense that we can all officially adopt one format to push and sell. Goodbye HD DVD.