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Published on February 15th, 2008 | by Deejay Knight, Editor/Founder

Toshiba to Drop HD DVD?

Well, the writing’s been on the wall for a couple of weeks, but rumor has it that Toshiba’s considering a drop of the HD-DVD disc format.

The Hollywood Reporter suggests what we all have been expecting since the major Warner Bros. decision to go with Blu-Ray:

Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks, reliable industry sources say, after a rash of retail defections that followed Warner Home Video’s announcement in early January that it would support only the rival Blu-ray Disc format after May.

Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. “Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings,” she said.

But she hinted that something’s in the air. “Given the market developments in the past month,” she said, “Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players.”

Considering the fact that a drawn out war simliar to VHS vs DVD would only slow adoption and allow digital downloads to become more prevalent, it only makes sense to hardware vendors to go with one format.

Keep in mind that this is a rumor, but one that’s been leaned heavily toward since Wal-Mart, Best Buy, and Netflix have gone Blu-Ray. We’ll see if this is what happens in the next couple of weeks.

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About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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