Published on February 12th, 2008 | by Deejay Knight, Editor/Founder
EA NFL Exclusivity Extended to 2012
News carries quickly, and the Wall Street Journal reports that Electronic Arts’ contracted NFL exclusivity has been extended until 2012:
At an EA briefing for analysts today, Mr. Moore plans announce the extension of a deal with the National Football League and the NFL Players Association through 2012 that will continue EA’s position as the exclusive maker of NFL videogames, including Madden. EA’s previous exclusive NFL deal was due to expire next year. Financial terms of the new agreement won’t be disclosed.
Well, it looks like the NFL 2K series may just be stuck in limbo. Visual Concepts’ All-Pro Football 2K8 may be as close to the series as hopefuls will see anytime soon.
There are bound to be naysayers all over the web, but considering the popularity of the Madden series it’s expected that EA would do what it can to keep it’s exclusivity. Peter Moore mentions in a recent interview that they plan on expanding their NFL products, maybe even a fantasy football title
I think there are other opportunities. We continue to look at the fantasy world, which is extremely popular, and what can we do to bring to bare on that to add value to consumers, as well as a lot more online elements of what the game is about…maybe doing some things after the season. Right now, we have a very tight season when Madden ships. We do incredibly well in August, when the game launches, and then once the Super Bowl is over we go into a lull. We’re looking into opportunities to do a lot more things in and around the NFL Draft and training camp and what have you.
So we can expect new games related to the NFL as well, and NFL fans will likely be all about that!
What do you think? Does EA’s NFL hurt or benefit gamers in any way?