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Published on January 22nd, 2008 | by Deejay Knight, Editor/Founder

Battlefield Heroes Announced – Free Play FPS

Battlefield Heroes Games for Windows cover.

I can’t say that I know any PC gamers worth their weight in salt that haven’t tried a Battlefield game at least once in their gaming career. The balance, gameplay, and fun factor of the series was always pretty high for me as well (even some of the bugs). After Battlefield 2142 though, most gamers wondered what would become of EA Dice, and what their next project would be. Consider that answered.

Battlefield Heroes is going to be based on a free play, ad-supported revenue model as well as having a completely different look than the previous titles. Think the art style of Pixar movies and Team Fortress 2 combined with Army Men. It looks like toy soldiers to me, and I think that’s a good thing.

I’m sure many gamers would be highly intrigued by a free FPS, but pulling this off will likely rely solely on how the ads are pulled off. Can’t wait to see it!

Press Release follows:

‘PLAY 4 FREE’ BUSINESS MODELUnique Cartoon Shooter Introduces a New Way to Play Battlefield

Munich, Germany, January 21, 2008 – At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc., (NASDAQ: ERTS) today unveiled Battlefield Heroesâ„¢, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at www.battlefield-heroes.com this summer, Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

Battlefield Heroes is a brand new game from the team behind Battlefield 1942â„¢ and Battlefield 2â„¢. It’s fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world.

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There’s something here for all types of players — be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

Battlefield Heroes will be released for the PC as a free download in summer 2008. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, please visit www.dice.se or www.ea.com.

Introducing Battlefield Heroesâ„¢ [Battlefield Heroes Official Site]

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About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at GAMINGtruth.com, streaming at http://www.twitch.tv/deejayknight and teaching.

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