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Published on December 11th, 2007 | by Deejay Knight, Editor/Founder

Mass Effect sells over a Million in three weeks

Gamers have been salivating over Mass Effect for quite some time, so it’s surprising to know that a pseudo-stock market predictions made by gamers pegged the title to do much worse than it actually did.

Craziness comes in all shapes and sizes, I guess:

Jeff Bell, Corporate Vice President of Global Marketing for the Xbox 360, has revealed to GameDaily BIZ that sales for BioWare’s blockbuster role-playing game Mass Effect are better than perhaps many industry watchers were expecting.

Prediction market the simExchange pegged Mass Effect at around 328,000 units for November (the title released on Nov. 20). That said, in less than three weeks on the market, the game has more than tripled the predicted November total. “We’ve… seen a strong response to both Halo 3 sales with more than 5 million, and Mass Effect which has sold more than a million copies in less than three weeks,” noted Bell, highlighting consumers’ reaction to Microsoft’s holiday push.

I think the word for the time being is ‘Badass’ – at least, that’s what I would say. Honestly though, there aren’t many gamers I know currently that own 360s and haven’t at least heard of Mass Effect. The title had loads of hype going in based on a couple of important factors:

Shepard firing at the Geth

  • BioWare made this game. You know, the same guys who developed Knights of the Old Republic, Neverwinter Nights, and Baldur’s Gate. Yes, that BioWare. Knowing that their previous titles other than Jade Empire were massive properties, it’s surprising anyone thought ME wouldn’t sell that well.
  • It’s a Sci-Fi trilogy. It seems a ton of trilogies have been coming out for movies lately – The Matrix, The Lord of the Rings, and even The Bourne Identity spawned a trilogy, so when will gamers get our fix of trilogy goodness? Now is when! Story-driven sci-fi IPs are hard to find in gaming outside of Star Wars – and BioWare has already done that.
  • It’s a third-person shooter! The Xbox 360 is the unofficial ‘Home of the FPS’ so not expecting a shooter – with a strong story-driven sci-fi element and developed by BioWare – to do badly is craziness.

Of course, that’s just my opinion. After having played and beaten the game, I’m entirely convinced on purchasing the next game in the series. Are there areas that could be spiced up? Of course, but the game that’s there is worth every penny.

Mass Effect Amasses One Million Copies Sold [GameDaily]

About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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