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Published on November 1st, 2007 | by Deejay Knight, Editor/Founder

New PS3 Ad Campaign Launches

Sony’s heating up the fires of PlayStation 3 sales as of late, and consider this the latest douse of the flames.

Peter Dille, SCEA VP of Marketing, announced on the PlayStation blog that this weekend – alongside the release of the 40GB PlayStation 3 – SCEA will start airing new commercials for the console that focus a bit more on what the console is capable of. Interested? Good, because we have them! Take a look:

PlayStation Universe: 60 Seconds

[coolplayer width=”560″ height=”315″ autoplay=”0″ loop=”0″ charset=”utf-8″ download=”0″ mediatype=””]
PlayStation Universe: 60 Sec

PlayStation Universe: 30 Seconds:

[coolplayer width=”560″ height=”315″ autoplay=”0″ loop=”0″ charset=”utf-8″ download=”0″ mediatype=””]
PlayStation Universe: 30 Sec

On top of mentioning a sizeable amount of games releasing for the PS3 in 2007, he touched a bit on future information as well…

And I’d be remiss not to mention the highly-anticipated titles coming in 2008 like Gran Turismo 5 Prologue, Grand Theft Auto IV, Killzone 2, SingStar, Little Big Planet, Metal Gear Solid 4 and of course, Home. And rest assured, we have some secrets and many new games up our sleeves for 2008 as well. We can’t wait to kick it all off!

So there’s even more for 2008 than was already showcased at E3? Color me intrigued…

I don’t know about anyone else, but what i’ve seen from Sony since E3 (besides the removal of BC from the new PS3, of course) has been very solid. This campaign seems quite a bit more focused on the games than the previous “white walled” adverts had the chance to be. This is definitely a step in the right direction for them, and it warms my gamer heart to see.

So what do you think? Does the new ad campaign combined with the lower-priced system do it for you? I’m sure inquiring minds at Sony would like to know!

Leave a comment or two to see if we can grab their attention!

New PS3 TV Ad Campaign [PlayStation Blog]

About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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