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Published on October 1st, 2007 | by Daniel David

Wii won't meet holiday demands

Reggie Fils-Aime, president of Nintendo of America has confirmed that the company still won’t be able to meet demands for the Wii this year. This is what Reggie had to say:

“We’re working very hard to make sure that consumers are satisfied this holiday, but I can’t guarantee that we’re going to meet demand. As a matter of fact, I can tell you on the record we won’t.

What I can tell you is that typically, our inventory is lasting a day… The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on.

The only other pragmatic advice is that we’re aware of the situation, and we’re working very hard to address it. Believe me, I’m constantly pushing for more capacity and more volume.”

I find this kind of hard to believe because while the Wii is still highly sought after it has been decreasing in sales each week. Whether Nintendo is doing this on purpose or not this is only going to hurt them this holiday season. There are too many games coming out and if I was looking for a Wii I wouldn’t look hard because the 360 and PS3 can more then easily fill that gap.

For their sake I hope they figure out a way to ramp up productions but my holiday schedule for games is already full. I was looking to make an attempt to get the Wii for Mario and Smash Bros but with this news, I’ll save that money and use it elsewhere.

Source: Next Generation


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