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Published on September 10th, 2007 | by Deejay Knight, Editor/Founder


RUMOR: $400 40GB PS3 for Christmas?

Once again, the hype machine builds toward either a cataclysmic explosion-filled chamber of death or thousands – possibly millions – of happy gamers skipping all the way home.

The target of this possible onslaught? Why, the latest PlayStation 3 pricing rumor of course!

PS3 - Red Background

Up to the plate today, we have a very “take it with a grain of salt”-esque rumor announced today by ArsTechnica, releasing possible future PS3 pricing revisions. We’ve all been on the roller coaster thus far of PS3 pricing this year, but this one take the cake with the pricing:

  • 80GB PlayStation 3: $499.99
  • 40GB PlayStation 3: $399.99
  • Spider-Man 3 Blu-ray movie pack in with one, or both
  • PlayStation 2: $99.99

Now I’m not a market analyst or anything, but any time you have a lower price on something expensive, it’s likely to sell more. Considering the current iPhone pricing extravaganza, this is definitely likely to push tons of hardware…

Personally, if this turns out to be true, it’s an extremely aggressive move regarding pricing and has wide-reaching benefits for both the the gaming and movie divisions of Sony.

Of course it’s going to be beneficial for the gaming audience because by November, a decent chunk of PS3 games will have hit the market. Not to mention the added benefit of developers like Square-Enix get when they have PS3-exclusive titles releasing — they haven’t been too confident in Sony’s marketing as of late. This would definitely be a good thing in the long run due to more gamers with PS3s, as the sales spike would be immediate.

Sixaxis PS Button

Their movie division benefits as well. Purchasers get their copies of Spider-Man 3 and get to see the difference between Blu-Ray and regular DVD (if they have an HDTV, mind you), as well as there being more Blu-Ray players on the market – triggering a jump in sales for Blu-Ray movies as well.

With the Xbox 360 dropping in price after E3 as well, there’s still a sizeable difference in price. Some PS3 purchasers would be a bit upset for paying more for their system, but they’ve also had their systems a lot longer, in comparison.

Bottom line, a price drop to $400 for the PS3 could only trigger good for Sony this holiday season. I would not be surprised to see them sell nearly double the amount of consoles they’re selling currently.

What do you think? Am I out of my mind for my opinion on it or do you disagree with certain points of what I’m saying? Leave a comment to let me know what you think!

$400 40GB PS3 with Spidey 3 Blu-ray pack-in? Our mole tells all [ArsTechnica]

About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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