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Published on October 12th, 2006 | by Deejay Knight, Editor/Founder

Wii, 360 too expensive says Sony boss

Really, do I need to say more?

Sony Australias Michael Ephraim has questioned the price point of rival next-gen hardware, stating the Wii is “a lot to fork out” for the intended family audience, while branding the Xbox 360 as “pricey”.

Oh, wait – it gets better!

“My only question for this Christmas on Wii is the price point,” said Ephraim. “Even though its affordable, at AUD $400 EUR 237 plus whatever you need to buy accessories-wise, Im guessing you need to spend about AUD $500 EUR 296 to take home a Wii and enjoy it.”

“For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry,” he said.

Now, i’m aware that rocket science isn’t my forte, but when both your opponents’ systems combined costs more than one of your consoles, talking about price point shouldn’t be an option, right?


Source: Sony exec questions high price of Wii, 360 hardware //

About the Author

Deejay has been a gamer since the Atari 2600, has wrestled–and defeated–alligators with only his toes, and once aligned all the planets in the Solar System by uttering the words "Coo Coo Ka-Choo". In his sleep. He currently bides his time behind the scenes here at, streaming at and teaching.

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