Published on October 12th, 2006 | by Deejay Knight, Editor/Founder4
Microsoft and Best Buy partner to educate Parents
After a Miami judge forced Take-Two to bring him a copy of Bully, there’s actually good news coming out of the gaming world today. Microsoft, Best Buy, and a team of other organizations have started a bus tour around the country to educate parents on the rating system of the ESRB.I think moves like this are worthy of a lot of respect. By teaching parents what they should be looking for when shopping for their child’s games, they’ll be cutting out the middle-man not only for companies, but also for the bottom-feeding lawyers who use the current media frenzy against gaming to their advantage.
Kudos to Microsoft and all parties involved for bringing intelligence to the masses. As more companies that join this sort of initiative, the persecution of violent video games – that older gamers happen to enjoy from time to time – will slowly recede into nothingness.
Beginning today, Microsoft, along with partners Best Buy and the Boys & Girls Clubs of America, begins a 20-city bus tour to educate parents on understanding the ESRB ratings scheme and implementing the parental controls built into the Xbox 360 and accompanying Xbox Live service. The project — sensationally titled “Safety is no game. Is your family set?” — is being spearheaded by Robbie Bach, president of Microsoft Corp.’s Entertainment and Devices Division, who spoke with us briefly about the goals of the new initiative.
Microsoft educates parents on 20-city bus tour [via Joystiq]